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ABOUT THIS PROJECT

Category

DIGITAL BRANDING FOR AN ONLINE STORE

The Swiss online store umdenker sells sustainable products and, in blog posts, inspires people to reflect critically on their habits of consumption. With great humor, the store’s founder writes about her ambition to lead a sustainable lifestyle. Pixel Saloon created the branding from scratch and, as a result of the process, presented the client with a set of tools for corporate communication, which she now uses independently.

 

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Datum: May 2018

Skills: Brand Strategy, Digital Branding

ONLINE CHANNELS

The branding was created primarily for the online environment. In addition to designing the look and feel of both the online shop and social media channels, digital ad formats were developed. A compact version of the logo serves as the store’s profile picture on Facebook and Instagram.

umdenker, Social Media, Digital Branding
Social Media, Digital Branding

ICONS

Distinctive icons were created for important topics. Long-term, they should evolve beyond their online communication function, into brand trademarks.

Product categories of sustainability:
ecologically, economically and socially sustainable.

Icon, Digital Branding
Icon, Digital Branding

Payment and delivery conditions:
Flat shipping fee, return policy and risk-free payment.

Icon, Digital Branding
Icon, Digital Branding
Icon, Digital Branding

DIGITAL BRANDING UND STYLEGUIDE

The company’s aim is to encourage critical thinking about one’s own consumer behaviour. So, umdenker’s look should not invoke the stereotypes common to green, or eco-friendly, online stores. The company’s branding should stand out from the crowd of competitors as robust, revolutionary and challenging.

Look and Feel, Digital Branding
Look and Feel, Digital Branding
Look and Feel, Digital Branding
Look and Feel, Digital Branding

BRAND DEVELOPMENT

We cooperated closely with the client to build a brand communication strategy that directly expresses the company’s DNA. Precisely because sustainability has already been visualized, and interpreted, in so many ways, we strove to give umdenker a unique face.

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